Bowling Green, Ohio, USA.
The installation SPEED SHIFT places two artificial visual realities, Minimal Art and advertising billboards, in unmediated juxtaposition. Consumer society made Oscar Wilde’s aphorism "Life imitates art far more than art imitates Life" into “Life imitates commercials far more than commercials imitate Life.” Advertising has taken over society.
A 55 m long strip of white LED panels is attached to an Eaton Centre advertising wall. The LED strip displays two wave patterns moving towards the corridor’s center. The wave patterns start out at the same speed and gradually change tempi. One pattern becomes slower, the other one faster, before they reverse the tempo changes and synchronize again at medium speed. Subtle tones accompany the wave patterns’ rhythms adding an additional synaesthetic media layer.
Erwin Redl studied Computer Art at School of Visual Arts, New York
and Music Composition and Electronic Music at the Music Academy, Vienna, Austria.
The artist participated in the 2002 Whitney Biennial. Most recently he created a sound
and light installation for the Austrian Pavilion at the World Expo 2008 in Zaragoza, Spain.
Redl's work is represented in major international art collections, among them
the Whitney Museum of American Art, New York, the Museum of Contemporary Art San Diego
and the Milwaukee Art Museum.
Erwin Redl, SPEED SHIFT
SPEED SHIFT Toronto, 2009
[ selected photographs ]
A8- Toronto Eaton Centre, Underground Pathway
65 Dundas Street West (entrance between Ryerson University and Best Buy)