Photo: John Richardson
Idea Tank Design Collective - Toronto, Canada
32 - University Avenue & Edward Street
[ photographs ] [ video ]
In a stationary parade, people flow around the floats, engaging them as they pass by, but in this
case the movement of the crowd replaces the usual movement of the floats. In and of itself, PARALLAX
has no motion and is a stationary light fixture, but it becomes a shifting object when the observer travels
down its length. The visual experience changes as a person walks down the length of the float and the
light apertures morph in size, creating the illusion of a glittering wall of light.
Composed of horizontally stacked tubes of different sizes, PARALLAX uses light to articulate movement.
The tubes are tightly packed apertures, a dot screen controlling the amount of light the viewer can see
based on their location. This perceptual parallax effect is dependent on the movement of the observer.
As the viewer walks down the length of the float, the diameter of the tubes shifts, creating two different
pixelated patterns inspired by natural shapes. These patterns are only notional when the observer is
close to the float, but resolve into a cohesive image when viewed from a distance. In this way, PARALLAX
is activated by user interaction.
Idea Tank Design Collective is a group of five designers: Andrew Choptiany, Mark Erickson, Matthew
Kennedy, Clayton Blackman and Sam Lock who met at Dalhousie University and continue their practice while
spread across Canada. Idea Tank has a special interest in detailed craft and how built environments affect
the people who experience them. The team members have a passion for construction and involve themselves
in the building phase of every project.