The Centennial Symbol
Stuart describes how the symbol was created:
deciding on the maple leaf and developing a creative strategy.
running time: 02:11
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G & A: The Early Years
According to Stuart, G & A were always finding themselves
applying design in situations that were not the norm.
They were one of the first firms to focus on "wayfinding"
and create strategic annual reports for corporations.
running time: 01:02
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Establishing the firm in Toronto
Stuart talks about coming to Toronto and designing posters for the St Lawrence Centre. Working with Tiit
Telmet, they covered the city with the posters and gained a lot of exposure.
running time: 03:22
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G & A: The relationship
Stuart describes the open and direct relationship he has with Fritz Gottshalk. He says they are more
like family than business partners. Interestingly, though they share the company name and mutual respect
for on another, they do not have a financial relationship.
running time: 03:29
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Design: Philosophy, Strategy and Approach
Stuart states that design is a philosophy, a way of looking
at things and it's all consuming. It's the thinking/strategy
that is important. It's so much more than just craft...
running time: 00:31
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Comments on Expansion
Stuart explains that their primary goal has never been to be big.
They have always just wanted to do interesting design
and work with good people.
running time: 03:29
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