PORTRAITS VIDÉO Diti Katona Les clips vidéo sont seulement en anglais. Vidéo © CCCAErin Hayes 2006 Remarque : le téléchargement des vidéos peut prendre de 15 à 30 seconde. Why Design? Diti remembers why she abandoned plans for law school to pursue a career in design. Meeting people at the end of their careers who were still passionate about their work, ultimately drew her to the profession. Durée: 02:11 commencer Design: A hidden profession Diti discusses the respect Canadians have for traditional professions (doctors, lawyers, etc.) and the disinterest she has encountered when telling people she is a designer. Though she realizes, as she says, "I haven't saved anyone", she believes working in design is "pretty cool". Her work has allowed her to observe the operations of some of some of Canada's largest companies (Umbra, Holt Renfrew, Northern Telecom etc.). Durée: 01:02 commencer The Computer Hate Them! She uses them of course, but prefers work that looks as though it's been touched by the human hand. The computer, she says, has made everything look a lot colder. Diti concedes they have allowed people to commencer up businesses easier, but they have also made clients more impatient. Now the client wants everything by tomorrow. The thinking time is cut out. Durée: 03:22 commencer Thoughts on Design and Fame Diti questions why things have to be pretty all the time. Sometimes something is just right, she says. She also dislikes talking about her work or hearing other designers talk about their work. Stories, she says, are created to elevate the work to a level of importance that it rarely deserves. Durée: 03:29 commencer What's Concrete? Diti consults with her husband and business partner, John Pylypczak on this topic. After 15 years in business, they are still struggling to define themselves. Typically, they say, you will find a "restraint" in their design and an attempt to distill things to get to the essence. You should also find that they are consistently modern in their approach. Even if they reference the past, they will find a way to make it original and current. Durée: 00:31 commencer Art and Business Diti and John discuss why it is difficult to run a design business in Canada. "Art" has become a "dirty word" in the business, they say. Though the art is essential, it's difficult to quantify. Consequently, Diti and John say they have sought out projects where they are working with clients who have a vision and "not just a vision statement". Durée: 03:29 commencer Droit d'auteur ©1997, 2008, CCCA. Tous droits de reproduction réservés.