PORTRAITS VIDÉO
Diti Katona
Les clips vidéo sont seulement en anglais.
Vidéo © CCCAErin Hayes 2006
Remarque : le téléchargement des vidéos peut prendre de 15 à 30 seconde.
Why Design?
Diti remembers why she abandoned plans for law school
to pursue a career in design. Meeting people at the end
of their careers who were still passionate about their
work, ultimately drew her to the profession.
Durée: 02:11
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Design: A hidden profession
Diti discusses the respect Canadians have for traditional
professions (doctors, lawyers, etc.) and the disinterest
she has encountered when telling people she is a designer.
Though she realizes, as she says, "I haven't saved anyone",
she believes working in design is "pretty cool". Her work
has allowed her to observe the operations of some of some
of Canada's largest companies (Umbra, Holt Renfrew,
Northern Telecom etc.).
Durée: 01:02
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The Computer
Hate Them! She uses them of course, but prefers work that looks
as though it's been touched by the human hand. The computer,
she says, has made everything look a lot colder. Diti concedes
they have allowed people to commencer up businesses easier, but
they have also made clients more impatient. Now the client wants
everything by tomorrow. The thinking time is cut out.
Durée: 03:22
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Thoughts on Design and Fame
Diti questions why things have to be pretty all the time.
Sometimes something is just right, she says. She also dislikes
talking about her work or hearing other designers talk about
their work. Stories, she says, are created to elevate the work
to a level of importance that it rarely deserves.
Durée: 03:29
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What's Concrete?
Diti consults with her husband and business partner, John
Pylypczak on this topic. After 15 years in business, they are
still struggling to define themselves. Typically, they say,
you will find a "restraint" in their design and an attempt
to distill things to get to the essence. You should also find
that they are consistently modern in their approach. Even if
they reference the past, they will find a way to make it
original and current.
Durée: 00:31
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Art and Business
Diti and John discuss why it is difficult to run a design business
in Canada. "Art" has become a "dirty word" in the business, they
say. Though the art is essential, it's difficult to quantify.
Consequently, Diti and John say they have sought out projects
where they are working with clients who have a vision
and "not just a vision statement".
Durée: 03:29
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Droit d'auteur ©1997, 2008, CCCA. Tous droits de reproduction réservés.
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